Tally has an enormous installed base of resellers, accountants, and creators who already reach the businesses AutoTally is built for. The partner program is how we pay you for bringing them in — not as a one-time bounty, but as a share of what they pay, for as long as they stay a customer.
Three ways in
The program is organised around three capability tracks, matched to how you already reach Tally users:
- Tally partners and resellers — you already sell and support Tally. AutoTally is a recurring line you can add to a relationship you already have, without displacing anything you sell today.
- Accountants and CAs — you already run the books for your clients. Bring them to AutoTally and earn on every one, for as long as they stay.
- Creators — if your audience already uses Tally, on YouTube, a blog, or a course, your referral link earns on every signup that converts, video after video.
Each track has its own rate structure, published in full on the partner page — the same rate card every partner sees, versioned and public. There's no private tier and no negotiated rate: what's published there is what you get.
How the commission is structured
Every track pays on the same shape: a rate for the business's first year, and a smaller residual rate for as long as they keep paying after that. We're deliberately not repeating the numbers here — they're published as data on the rate card, kept current as the single source every page on the site renders from, rather than a figure we'd state once in a post and let go stale. Read them there, and run them against your own numbers with the earnings estimate on that page before you apply.
The referral is double-sided
A partner referral isn't only a payout to you. When your link brings in a new business, that business gets its own credit toward its AutoTally subscription too — the program is built so both sides of the referral benefit, not just the partner sending it. That's also published on the rate card, alongside the partner-side rates.
A bonus for the founding cohort
The program is new enough that the first cohort of partners gets a founding bonus on top of the standard rate for their track — a limited number of slots, open for a limited time. The rate card states the current terms and how many slots remain; once the cohort fills, the bonus goes with it. The ongoing published rate doesn't depend on being early, but the founding bonus does — it's worth applying now if you're already reaching Tally businesses.
Getting in
There's no gatekeeping beyond a short review. Apply at /partners/apply, tell us which track fits how you reach Tally users, and we review and approve — usually within two working days. Once approved, you get a single referral link and a QR code you can put anywhere: a WhatsApp broadcast, a video description, an invoice footer. Every business that signs up through it and pays is tracked back to you, and the payout follows the published rate card every month after.
If you're not sure which track fits, the partner page walks through all three, with the full rate card and an earnings estimate you can run before you apply.